Copywriting · Website Design · Graphics
Avenues In Writing is a copywriting and website design company whose primary focus is on writing and content (hence the name) and not on creating razzle-dazzle graphics that win awards for the site designer but are all sizzle and no steak. Clever copy, uncluttered graphic design and content-driven layouts are the hallmarks of our work.
With many of today's hyper-active websites, the message gets lost in the medium. Simple navigation, readability, and concise, effective writing take a backseat to whiz-bang graphics and information overload. The reason? Most of today's web designers come from a background in graphic design and computer technology and don't possess good writing, marketing and public relations skills. Copywriting tasks are either outsourced, or worse, handled in-house by individuals with little or no education in writing or marketing to speak of.
We don't expect to win awards for our cutting-edge, graphically-intense website designs as that's just not what we do, but we're guessing our clients are not interested in paying us to win awards for ourselves anyway, and that's just fine with us.
At most web design firms, copywriting tasks are out-sourced to outside contractors. In the case of copywriting companies, the reverse is true.
At Avenues in Writing, all writing and graphics tasks are handled in-house. The two Principals: Copywriter Allyson Finkel and Graphics and Web Designer Richard Finkel, are expert at their own specialties and combine their unique talents to create well-written, clear and effective web site designs for their clients.
Allyson Finkel is a published writer with a degree in Communications with a minor in English and experience in Public Relations firms. Richard Finkel has an extensive background in graphic design and is also a licensed architect. Together, they provide seamless integration of writing and graphics that serve to support and enhance each others work.
Please call today to see what Avenues In Writing can do for your business.